Bill,
I believe that the genre we will call it is a Role Playing Game (RPG). Obviously it has other aspects to the game that come from other genre but this is the overruling nature of what we are designing.
The business model is a per episode and Membership fee. This has some bandwidth issues that we can discuss. I love the fastcard methods along with credit card options. I do believe that some companies sort of cheat the users by being stingy on this and I would like to see us be a bit more liberal. The PVP as a membership incentive must be protected with what we discussed on the phone.
Develop a WIKI for facts about items.
I am not sure if retailing the software would be a bad idea either. This would allow users to have a stand alone "practice" area of the game or have the option to online it in a multiplayer environment.
Considerations are